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Decision Pad Worksheet  |  1990-02-24  |  6.5 KB  |  103 lines
  1. DPW REV 2.01X~37 marketing brainstorming ideas & money to try 7
  2. EXCELLENCE
  3. Excell
  4. V-Good
  5. Unacc
  6. 10-to-0 RATING
  7. YES-NO
  8. DOLLARS COST
  9. DOLLARS PROFIT
  10. MAX-to-0 NUMBER
  11. 0-to-MAX NUMBER
  12. RANKED
  13. COMMENT
  14. APPLICATION
  15. Sales
  16. Purch
  17. Hum Res
  18. Meeting
  19. Horiz
  20. Other
  21. INCOME
  22. FIRST PASS -- PRIORITES FOR MARKETING
  23. Payback worksheet at introduction of DECISION PAD for input to a marketing tactics meeting.  It was a quick tactical analysis, now obsolete.
  24. Our new approach to this product and its market meant history was of limited value -- the only way to get better data was to try some things.
  25. App Notes
  26. Collateral
  27. Card Deck
  28. Purchasing
  29. Card Deck
  30. Sales
  31. Co-market
  32. ISV #1
  33. Co-market
  34. ISV #2
  35. Co-market
  36. LAN #1
  37. Co-market
  38. LAN #2
  39. Co-market
  40. Projector
  41. Co-market
  42. System #1
  43. Co-market
  44. System #2
  45. Compuserve
  46. Direct
  47. Market
  48. Research
  49. Programs
  50. New Small
  51. Brochure
  52. Print Ads
  53. Horizontal
  54. Print Ads
  55. Human Res
  56. Print Ads
  57. Marketing
  58. Print Ads
  59. Meetings
  60. Print Ads
  61. Purchasing
  62. Print Ads
  63. Sales
  64. Print Ads
  65. Strategy
  66. Radio Ads
  67. Sales Call
  68. Human Res
  69. Sales Call
  70. Marketing
  71. Sales Call
  72. Purchasing
  73. Sales Call
  74. Sales
  75. Sales Call
  76. Strategy
  77. Seminar
  78. Meetings
  79. Seminar
  80. Purchasing
  81. Computer
  82. Sales/Mktg
  83. User Group
  84. Business
  85. User Group
  86. Computer
  87. User Group
  88. Human Res
  89. User Group
  90. Marketing
  91. User Group
  92. Purchasing
  93. MUST HAVE
  94. Success Likelihood
  95. Leverage
  96. Builds long-term repeat sales or credible wide awareness.
  97. Immediate $ income
  98. Short-term direct order result, in number of copies sold.
  99. Application
  100. A tactical bias for this moment only!  Not the long-term suitability of the application.
  101. Testimonials Exist
  102. SCORE
  103.